Amazon Studios has released a new policy it says is aimed at increasing diversity, inclusion, and equity in its content and productions.
The new policy, which Deadline reported was revealed on Wednesday, includes a requirement that creative teams and characters meet certain diversity requirements and that characters are played by actors whose identity aligns. The full policy states the following goals for the studio’s productions, as reported by Deadline:
Each film or series with a creative team of three or more people in above-the-line roles (Directors, Writers, Producers) should ideally include a minimum 30% women and 30% members of an underrepresented racial/ethnic group. This aspirational goal will increase to 50% by 2024. Casting actors whose identity (gender, gender identity, nationality, race/ethnicity, sexual orientation, disability) aligns with the character they will be playing. Aiming to include one character from each of the following categories in speaking roles, with minimum 50% of these to be women: LGBTQIA+, person with a disability, and three regionally underrepresented race/ethnic/cultural groups. A single character can fulfill one or more of these identities. Seeking at least three bids from vendors or suppliers on productions, one of which must be from a woman-owned business and one from a minority-owned business. Pay equity across casting, behind the camera staff and crew, and for vendors and suppliers. “With the establishment of our Inclusion Policy and Inclusion Playbook, Amazon Studios has committed itself to being a thought and action leader in the transformation of our industry,” Jennifer Salke, head of Amazon Studios, told Deadline. “We know how much work there is to be done to improve representation both on camera and behind the scenes, and it starts at home, with us. With clear directives and a commitment to accountability, these guides provide a path toward a more equitable future, both on- and off-camera.”
Amazon reportedly said it was creating a template for productions to check off whether these expectations were met, which must be submitted one month before principal photography is completed.
They can prob do that already or in near future with deep fakes technology. They’ll be able to map any face and voice to any already made movie. I see a day where people can select their own actors for the movie. I’d t like that actor or actress for that part. Swap you me own into it. Shoot I can see a day where you will be able to swap in you own face or your family or friends to play the characters in the movie. Imagine a LOTR where you and your friends are the characters on screen. I bet that would be a hit at cosplay conventions.