Well if you spend no dolla, it's a bit of fun, nor is it the most forward at hitting the user for cash IMHO, in fact there is no exact offer on the main page that I can see.

Nothing much on the main landing page. None of the usual mugs, t-shirts books or a shop etc. etc. but it's good to keep some cynical in the glove compartment for the long haul trips.

I did eventually find the crowd funding link for the carbon shield thing but even that was not too OTT, looked fairly low key in some respects.

For example this is the message on the main landing page.

All Products and Services we invest in and support are Made in America, with Pride.

US Government agencies and their contractors may reach out to us anytime at [email protected] .

ALL CRIMINAL HACKING ACTIVITIES WILL BE PROSECUTED.

It's not exactly the most immediate and obvious to get a user to part with some $$$'s ya know.

Finally there appear to be no ads onto site either, i.e. where is all the monetization ???