Who is "they?" The only people who directly had hands on that virus fumbled it, and caused a moderately dangerous, genetically engineered cold germ to escape a lab. Other people then exploited the situation by employing a global psyOp propaganda campaign for profit, and power. Irregular warfare conducted by people of many nationalities. Nobody in the general public really knows who the head of the snake really is. But it doesn't really matter either. Lots of people are going to pay for their part in what has been happening. Pain is soon to be their "new normal."