I really don't mind paying to see it. Byrne and Co. went to an expense to create it and hearing Jovan talk about it, any profits are going to the cause.
Also, Jovan said you can buy a license to show the film for $500, then you can do what you want in terms of charging people to see it or just getting donations to cover that cost. Has anyone done this?
Same candy, new wrapper. Should be appealing to those newly awake. NCSWIC!