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Well... down goes Heineken (www.adweek.com) Imagine the opposite message..

posted 3 years ago by Lightworker15 3 years ago by Lightworker15 +451 / -0

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– Treefrog555 5 points 3 years ago +5 / -0

I truly do not understand the marketing rationale here.

This statement can only lose customers. Seriously, can someone explain? I can’t imagine a marketing team proposing this and not acknowledging how much push back it would get. Why not just make a normal ad without the risk? What was there to gain?

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