If you haven't seen this and you are a BRC customer it is worth a read. https://www.thegatewaypundit.com/2021/07/americas-coffee-owner-popular-black-rifle-coffee-calls-customers-racists-worst-american-society-hate/?ff_source=Twitter&ff_campaign=websitesharingbuttons
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I've interpreted comms around this as saying that Black Rifle were assisting with CIA ops targeting young conservative men but have now flipped and are assisting Trump. I wrote a detailed post about it which was removed.
I've tried to contact the mods and have so far not gotten a reply (this was only yesterday, though.) Part of flipping is having your dirty laundry aired, so we're seeing their true faces now. That doesn't mean they're still actively working against us the way they were, say, a year ago.
What do you expect from a "former" CIA contractor? Mat Best was a CIA operator after his stint with the 2nd Ranger Bat.
https://en.wikipedia.org/wiki/Mat_Best
My recollection is that Evan Hafer also has CIA connections that are less direct. If you're into comms translation take a look at their website. They were 100% intentionally incorporating symbolism into their product designs.