If you haven't seen this and you are a BRC customer it is worth a read. https://www.thegatewaypundit.com/2021/07/americas-coffee-owner-popular-black-rifle-coffee-calls-customers-racists-worst-american-society-hate/?ff_source=Twitter&ff_campaign=websitesharingbuttons
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True... as a bit of a "coffee snob" I like Sumatra beans and occasionally a dark Costa Rica coffee.... but once when I had run out of my preferred coffee, I broke out a brick of Bustelo coffee from my survival stash... and DAMNED!! if that didn't make some decent coffee too! As coffees go, Bustelo is considered sort of an ordinary product from south of the border, and it's sole attractions are its low cost and bold strong flavor. But when cold brewed, Bustelo made a very decent coffee.
BTW, I had picked up about 20 vacuum-sealed bricks of Bustelo when I found it on sale at a place going out of business, so I think I paid like $1 / brick and put them in my emergency food stash. I figured, in a SHTF situation, I would not be able to find Sumatra or my other special roasts but could work with Bustelo. Who knew that one day I would start cold-brewing?