So...might it be possible that Joe isn't actually Joe, and he's an actor playing a part? That part is designed to be a catalyst, an energetic that generates lots of negative Human emotion (which on one hand feeds the evil ones and on the other, serves to wake people up through their being utterly disgusted).

What do we do with that? Keep the faith.

Good guidance for these times ~ Don't think too much, Be in the moment, and trust your ass off.