FTA: NBCUniversal “paid $7.65 billion to extend its U.S. broadcast rights for the Olympics through 2032,” Reuters reported, and “signed over 120 advertisers for the games [this year], more than any other Olympics broadcast.” In June, NBCUniversal said it “was on track to exceed the $1.2 billion in ads sold for the 2016 Rio Olympics, but declined to say whether it would beat the $1.25 billion sold last year before the Tokyo Games were postponed.”
If the viewership is nil, NBC may have a very difficult time getting advertisers next time around, and that assumes there even is a next time, which there may not be. In either case, NBC could be at a huge loss on this one.
FTA: NBCUniversal “paid $7.65 billion to extend its U.S. broadcast rights for the Olympics through 2032,” Reuters reported, and “signed over 120 advertisers for the games [this year], more than any other Olympics broadcast.” In June, NBCUniversal said it “was on track to exceed the $1.2 billion in ads sold for the 2016 Rio Olympics, but declined to say whether it would beat the $1.25 billion sold last year before the Tokyo Games were postponed.”
If the viewership is nil, NBC may have a very difficult time getting advertisers next time around, and that assumes there even is a next time, which there may not be. In either case, NBC could be at a huge loss on this one.