I got an advertisement in my inbox today. It featured "Aunt Jemima" syrup in the familiar bottle and label...except they've completely removed her NAME from the bottle. It is now called "Pearl Milling Company." Apparently, this was the name of the company that originally introduced the syrup and the pancake mix back in 1888.
They've gone even more woke now.
"In the coming weeks, Pearl Milling Company will also announce the details of a $1 million commitment to empower and uplift Black girls and women, inviting the community to visit its website and nominate non-profit organizations for an opportunity to receive grants to further that mission. This is in addition to PepsiCo's more than $400 million, five-year investment to uplift Black business and communities, and increase Black representation at PepsiCo."
https://www.pepsico.com/news/press-release/aunt-jemima-rebrands-as-pearl-milling-company02092021
As they seem to have abandoned the trademark of aunt Jemima, it would seem to be an opening for another to scoop it up and rebrand a syrup as the née aunt jemimas syrup.
Uncle Jemimas and Aunt Bens is where we're headed. Hegelian dialectic...