They aren't funded by our ratings. They're funded by political groups that have a vested interest in controlling you and have no issues sinking ungodly amounts of money into doing so.

In a logical world, they would think "We're sinking money in, nobody's watching, our message isn't getting out" but we're in clown world, where they think "we need to sink more money in, and also sink money into killing our opposition"

Traditional business models aren't a factor, because these people are communists.