It's likely part of a strategy to create or foster events and experiences that are contradictory or overly absurd which renders anything in the mediaplex nearly indistinguishable from static on a TV screen or white noise from a radio. A way of allowing it to cancel itself out or spin into oblivion. Under these conditions, the only reliable solution will most likely be authentic, from the bottom up rather than top down culture, effectively allowing the monster to drown in it's own vomit.