STORY AT-A-GLANCE The Winter 2021 “AMA COVID-19 Guide: Background/Messaging on Vaccines, Vaccine Clinical Trials & Combatting Vaccine Misinformation,” issued by the American Medical Association raises serious questions about the AMA’s adherence to transparency, honesty, ethics and the moral standards to which it will hold its members The guide lists nine “key messages” the AMA wants doctors to focus on when communicating about COVID-19. This includes stressing the importance of eliminating nonmedical vaccine exemptions, the importance of flu vaccines and COVID shots, and expressing confidence in vaccine development In the guide, the AMA instructs doctors on how to disinform the public using psychological and linguistic tools. This includes explicit instructions on which words to swap for other more narrative-affirming choices Word swaps include changing “hospitalization rates” to “deaths,” two terms that are not even remotely interchangeable Swapping the term “Operation Warp Speed” for “standard process” is another rather egregious misdirection. The two are not interchangeable. In fact, they’re diametrically opposed to one another
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In a Stew Peters Show interview (see top of this article), Dr. Bryan Ardis criticized the AMA guidance document, pointing out that while the AMA claims it put out the guidance to prevent political ideologies from dictating medicine, it is actually proving that the AMA itself is deferring to political ideology rather than medical facts.
The AMA wants its members to act as propagandists for a particular narrative — using “politically correct language” — rather than sharing information and acting in accordance with their own conscience and professional insight. As noted by Peters: