The ranchers are speaking of the low price paid to them for the cattle, which it is. And perhaps having their own operation will allow them to cut out a lot of the middleman cost add-ons, in which case their price at the store could be cheaper than even what we were paying when things were normal.
The price per pound paid to ranchers is the price that's very low. What you pay at the store is a whole other matter.
The ranchers are speaking of the low price paid to them for the cattle, which it is. And perhaps having their own operation will allow them to cut out a lot of the middleman cost add-ons, in which case their price at the store could be cheaper than even what we were paying when things were normal.
Likely, but I hope they find a way to overcome them.