I lived in Soviet Sweden too and was perfectly brainwashed! :) Maybe it had smth to do with the fact that I was part of the majority most of my life. I think the moment we realize things are not the way we think they are is when we are among the majority for whom it works. The moment one becomes single out for whatever reason - eyes start opening and one switches from collectivism to being individualist realizing one shoe size does not fit all. Unfortunately I believe this is still the main reason for awakening. There is just MORE of us that do not belong to the masses any longer.