I can't wait for them to do this. I hope they buy out the major cable networks and companies like Sinclair Broadcasting who own a lot of local broadcast media stations across the United States. This would mean ultimately gaining control of stations like KATV channel 7 the ABC affiliate in Little Rock, Arkansas. I am tired of them pushing a one sided narrative in every single one of their local newscasts. I don't watch them anyway, but my parents do.
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They might be selling off shares to get the money out so they can actually use it. When you "make" money with shares going up, you really only get it by selling the shares you own, which brings the price down. There should be a disclosure though if they are doing that. I don't know if there is one.