Cliff Notes:

...Life360, a smartphone application marketed as a way to keep track of family members’ whereabouts and ensure loved ones’ safety...

Life360 founder and CEO Chris Hulls refused to confirm or deny to The Markup that his company really serves as the largest source of location data in the industry. What Hulls did say was, “We see data as an important part of our business model that allows us to keep the core Life360 services free for the majority of our users,” which makes sense in a disappointing way; Vizio, too, makes far more money from selling user data than it does from selling its actual product.