Right. The photographer's job is to do more than just click the shutter release and make sure it's in focus. They have to add some kind of pizzazz to a portrait, otherwise, someone famous who gets their photo taken all the time, their portraits will all look identical. So they will tell the subject to do this with their hand, do that with their arm, do this with their shoulders, etc., take a hundred different poses, and then an art director for a magazine or website chooses their favorite pic for publication.