While in the military I attended many conferences on "public affairs", most discussed how to

1. Control information to the public
2. Control information to our nation state enemies
3. use the deception to the public to influence their actions or inaction against their own state during a crisis.
4. We realized we could get whole populations to do whatever we wanted to hinder their own nations efforts.
5. Information warfare. Controlling media is one of the five pillars of a counter insurgency