There is another way to think about this. Not saying it's 100% right but another perspective and it is as follows:
Take Black Rifle's money for the advertisement. Mention them per contract.
However...
Foster an audience which knows about them and hates them and will never buy their product. With the end result:
Back Rifle Coffee spends money making them poorer.
Black Rifle Coffee gets nothing for their money so stays poorer.
Advertisement allows audience the opportunity to remind each other what a terrible company Black Rifle Coffee is and to keep spreading the word. This ensures less and less people keep buying it.
I own a couple BR tee shirts. I use them as gym shirts. I've had them for at least 5 years. Before they went woke.
Never had their coffee. Never buy it amd likely never will. But the material they made those shirts out of is awesome and I'm looking to use the short for my own I'm making.
Fuck black rifle coffee
There is another way to think about this. Not saying it's 100% right but another perspective and it is as follows:
Take Black Rifle's money for the advertisement. Mention them per contract.
However...
Foster an audience which knows about them and hates them and will never buy their product. With the end result:
Back Rifle Coffee spends money making them poorer.
Black Rifle Coffee gets nothing for their money so stays poorer.
Advertisement allows audience the opportunity to remind each other what a terrible company Black Rifle Coffee is and to keep spreading the word. This ensures less and less people keep buying it.
I own a couple BR tee shirts. I use them as gym shirts. I've had them for at least 5 years. Before they went woke.
Never had their coffee. Never buy it amd likely never will. But the material they made those shirts out of is awesome and I'm looking to use the short for my own I'm making.
Dude, I have no reason why he keeps doing it. He seems like a smart anon that does his research, and this one ain't a hard find.
Money. There are worse companies, not that many that pay well for sponsors.
Certainly not a fan of their two faced nature, but still better than how most companies are shittier on both the outside and inside.