It really did not look like Eminem - not watching but walk into the tv room every so often. It looked like a very good impersonator though, which would not be that hard. Also had to be a body double - the guy playing Jim Carey in the commercial. Doesn't look like him one iota. Can say that will almost all of the celebs in these few commercials about something that appears to not be advertising an actual product because you have no idea what it is about.