This move it not going hurt Putin at all or support for this war in Russia. I wonder if this is virtue signaling or are they trying to create 2 opposing mortal enemies, Russia and the West. In the old days, one of American's strategies on the world stage was to export its culture. While McDonald's isn't exactly high class, it was, up to this point, a little bit of American culture in Russia. It's more difficult to irrationally hate and go to war with someone if you have an occasional positive interaction with some of their culture. And the weird thing is, it's McDonald's itself that pulled the plug on this, not even Putin. It's like the West wants war with Russia and is even trying to remove any remaining cultural interchange to make that happen.