What the hell is going on with this site? I’m around #425k and it has been like 2 or 3 weeks. So far just Apple users? How the hell do they plan on tens of millions of users???
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This is called a staggered rollout.
I've done this several times when deploying software across the entire county.
It's a safe way to tune the servers, fix bugs and respond to customer feedback from a small sample group before the application is deployed everywhere and to everyone.