Most people have always been that way. It's because they have busy lives and don't care enough to spend time researching. They want to find an authoritative news source they can trust and learn from them. But when you fail to prove you're an authoritative news source, they'll ignore you. This is why we have teachers in school, and people aren't re-discovering multiplication and calculus for ourselves. Society passes on what they have learned to the next generations, and don't expect them to learn everything from scratch.