Their management changed last year when they got a new chairman who basically got rid of much of the executive staff and board of directors.

Yep and one wonders if Ryan Cohen was already looking at the company or if all the Reddit interest in buoying it up drew his interest as this started back in 2020. Since then the price increase allowed them to pay off their debt years early, removing the risk of them going bankrupt which is what the hedgefunds were trying to do to it in the first place as if you short a stock normally you just profit off the price difference when you close your position at but if the company went bankrupt you get even more as the price went all the way to zero.