Remembering that all four chatter groups studied have a distrust of conventional authority figures, RAND suggests using the more easily-persuaded in the group (moderates who aren’t fully convinced) to carry out the messaging of conventional authority figures on their behalf.
This tactic of being sneaky about where the messaging is coming from may be one of the reasons why people don’t trust conventional authority in the first place — a lack of transparency.
Gee, ya think?
Be careful who you follow.
I guess they have given up on dressing in khaki shorts and pretending to be MAGA in person. That didn't work out well.