I can attest to that. Worked at Penneys when the Apple guy came in to take over. I was let go along with other long time supervisors. First thing he did was get rid of sales, tried to remodel our brand like an Apple store, and brought in Ellen as a spokesperson to alienate our mostly conservative customer base. Luckily, they got rid of him before too much damage was done, but not before Penny stock tanked. I was able to cash out my 401K before that happened though. Penneys is still struggling.