I mean, only if the market was inherently monopolistic or fixed, and people would tolerate a 2xing of coffee prices. And then, at that point, how would you know that someone new wouldn't undercut the market by 30%, since it's not like steeping beans in hot water has massive input prices or required skills.
I mean, only if the market was inherently monopolistic or fixed, and people would tolerate a 2xing of coffee prices. And then, at that point, how would you know that someone new wouldn't undercut the market by 30%, since it's not like steeping beans in hot water has massive input prices or required skills.