When I open the browser on my phone I see a list of trending search terms.
What if we did a rolling group search for things like "ADAM SCHIFF STANDARD HOTEL" in a coordinated fashion?
Say on a certain day we all search that term a number of times so that the search programs pick up spikes.
Very similar to 2000 Mules and how that trended.
Done! The first two rows of information were a positive spin on shifty but after that, there was information on dirty deeds of Adam Shifty.