It's a Ford vs Chevy thing. Some people have their entire identity based on what truck they drive, or what sports team they watch while drinking their favorite beer. All your friends are zealots for your favorite brands, you spend your free time badmouthing people because they buy something nearly equal but different. Union loyalties get involved with some. It's a hick thing. Basically a consumerist cult.
It's a Ford vs Chevy thing. Some people have their entire identity based on what truck they drive, or what sports team they watch while drinking their favorite beer. All your friends are zealots for your favorite brands, you spend your free time badmouthing people because they buy something nearly equal but different. Union loyalties get involved with some. It's a hick thing. Basically a consumerist cult.