But the whole is made up of individuals. The whole leaves its mark on individuals, they leave their mark on the whole.

Idolization of the self, and thus, of the things that the self holds dearly, is just a natural exponent of online echo chambers. Which every online group dedicated to a single viewpoint is (from "Q is real" to "trans shit is real" to "we love Transformers" to "we love Star Trek: Voyager for some reason"). It's not a pejorative, it's just a useful metaphor to describe how self-insulating groups function, especially when quasi-anonymized by the internet. You basically can't exist in current modern society and not participate in some form of non-Godly idolatry.

What you do is more important than why you do it, but why you do it still matters some.