Kanye is indicating to the rapper/celeb world that whatever hope they are holding onto is running out. The jab plan did not get the necessary results, it was not enough. From his "Last Week" youtube video, framed as if he is arguing with Adidas executives. However, his messaging is intended for different targets, the entertainment world. "This is a different level of nuclear activity that no one will recover from," Kanye adds. "The guy from [redacted] couldn't sell enough companies to cure this level of global warming that you're going to experience." IT WAS NOT ENOUGH.