Yes but they are immune to it to an extreme degree. I for instance am unable to own any article of clothing with a logo on it because I can't stand what it stands for. If I like something and it has a small enough logo I'll sharpie it with that specific colour so it blends out. I can't go to live sporting events because of all the logos everywhere. William Gibson even wrote a book with a character like this. She razor blades the labels off everything she owns the way I do.