On the few times I've kept track of his view numbers on new releases, the views will jump 5-10 thousand every time I check. And then suddenly drop to a virtual standstill for several hours. I am sure they are quashing his numbers. Lot of people suspect him of being a plant, simply because he is so popular. Try to find it in his lyrics, though... Worst case scenario I can think of is him leaving us unprepared for the false messiah.