Because she used to be normal looking and now her face is indistinguishable from the kardashians?

Just a guess.

And the blood an attention getter. Look at me.

Maybe it’s post trauma makeup. You know, for those sudden sucking chest wounds and other mishaps.

“Oh no—my date is almost here and I’ve severed an artery—smiles—thank molech I have Kylie’s murder-by-number concealer!”