Nothing better than EUAs for them - $ without liability (or the need to delay the $ with "real" long-term clinical trials), plus the ability to push the fear porn via their own advertising to ramp up demand. They'll keep doing this as long as there's a "covid/pandemic emergency".

(Would be interesting to know how long this "emergency" is estimated to last in their internal forecasts. Guessing it's until the next [planned] "emergency".)