A sane company would see they are having problems and move to fix them. Woke ones, not so much. Surely you have seen the psycho luxury spending that goes on at woke publicly traded companies that are in the red, like the twitter employees showing video tours of the yoga rooms, catering, and wine dispensers… These companies fail because of consistent bad choices and the refusal to stop making them. And alienating much of their target market is certainly an example of bad choice for that type of company.