The media helps this along as well. A lot of the more recent school shooters are trying to become infamous by emulating previous ones and trying to beat their body count. And while the media is super sensitive to hide the names and ethnicities of protected group criminals so the public doesn't identify them and develop a negative view of their communities, they do no such things for school shooters. They plaster them on the front page. It's almost like they're trying to give the school shooters what they want, notoriety. It's almost like they are challenge the next crazed individual to do better. If the media wanted to help reduce school shootings, they would stop publishing their names and photos, and downplay the story as not to give the next crazed individuals any ideas. But they do none of these things.