I watched my kids friends all eat vegan for years. I found an old cookbook of my grandmothers, which gave the nutrients in each type of food. It was a little after I started diving into vitamins and nutrients were being deprived of and how to combat covid, vax, etc. Showed my daughter (who drank oat milk). Asked her why grocery eggs need to be refrigerated but local ones don’t, why grass fed milk from Trader Joe’s lasts over a month but processed milk a week? She now drinks and eats everything in moderation. Her friends went from full vegan to eating EVERYTHING and now feels so much better. Her friend couldn’t understand why she was gaining weight, bc vegan is unhealthy. Anyway, my point is that they are targeting younger generations. The younger moms all try to raise their kids on plant based and gentle parenting. My daughter sent me an article of a mother who was starving her child bc she thought she was being healthy by giving the baby almond milk! Words getting out though on forums like tik tok and Instagram