I imagine something along the lines of: You like having all that money we send you to continue with what you have been doing right? We strongly suggest that you or one of your regular players announce that you are transitioning.. Beast get oh phone "Cris, guess what you get to do now.." The timing of it all goes along with every other celeb/company who have suddenly started promoting Trans this past month, all at once. Nothing organic about any of it. All can be linked back to a single source, I bet.