Another beer goes "down the drain"
(media.greatawakening.win)
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They never claimed it was Champagne, it was just a slogan. I've seen slogans like "This is the Cadillac of sofa's" meaning (When Cadillac was synonymous with quality cars) that that type of sofa is high quality and the best. They're equating the quality of the beer to a perceived quality product everyone knows. This is just for show.
Impossible... Chrysler had Rich Corinthian Leather
Voooolllaaaaarrreeeeee....
"Crystal Key excellence" - Ricardo Montalba'n
Either way, it's just a slogan.