In a bygone age, my childhood introduction to economics in school explicitly called out people voting with their money for the product they wanted more of.

Lo, we don't want more butt-alphabet BS -- and since the actual product is fungible (there isn't much quality to separate light US beers -- if there's even any quality at all) the messaging pretty much is what's there to monetarily vote for or against.

Stupid Jack Russell dog with fake Irish name; ok. Stupid wierd dude with fake female name; no.