People literally just switched to another brand, discovered it tastes the same or better, and won't be back.
It's a decision they may have made in haste, but considering grabbing a case of beer only takes about 5 seconds a week, now that the new habit is automatic they won't be back unless there is a compelling reason to do so.
The customers are gone. Deal with it BUD!
Deep State is still living in the old days when they had three TV networks they could control, and totally control the narrative, plus sell people stupid bullshit. They haven't yet figured out that those days are long over. In fact, in 2016 Deep State totally ignored the internet, and thought their Fake News about Hillary would work, until Trump won and it was too late. Then they started censoring the internet, but the horse was already out of the barn.