People literally just switched to another brand, discovered it tastes the same or better, and won't be back.
It's a decision they may have made in haste, but considering grabbing a case of beer only takes about 5 seconds a week, now that the new habit is automatic they won't be back unless there is a compelling reason to do so.
The customers are gone. Deal with it BUD!
Who knew that such consequences would stem from going ALL IN with covid? These corporations will be begging for their "old normal" back, they way they liked it, but those days are over.