I'll certainly never buy AB products again (we really only kept some Mich Ultra in the fridge for other guests), but that said, I think real, permanent damage is done to Bud Light regardless of whether I, or millions of others, buy their substandard beers.

One thing that MUST happen -- that smug, Ivy League-educated, "I'm a businesswoman (and therefore smarter than you)," horse-faced C*NT of a vice president that started all this, Alissa Heinerscheid? SHE needs to be FIRED, pronto, and not put on this admin leave bullshit.

Books must be written, detailing how SHE single-handedly and spectacularly flamed out one of the most stable and successful brands in the world, with her completely clueless, woke handiwork...she should be blackballed in corporate America for the rest of her sorry-ass career.