Lies are easier than the truth (the CNN proof), but they are still expensive. We are under PR media war, and these lies aren't lasting as long now as they used to. Yet they are still expensive and centrally managed. We are closing the frequency loop and causing them to have to spin existing or introduce new narratives faster and faster. The lies have worse and worse "resolution," that is, the quality and believability needed to fool a wider audience increasingly isn't there, and it's becoming not just obvious, but comical. Right now they can't get anything, literally anything to last longer than a week. The Russian Coup lie didn't even last 36 hours. The spin teams are desperately working overtime, in fact, past their capabilities—and it's starting to show. The Russia coup narrative was a transparently amateur joke from the moment it began. And it's going to close even harder on them and they know it. Waking up isn't always a sudden realization. People need time to come out of their fog, or, in many cases, actually think or 'see' for the first time in their lives. The longer the lies look this comical and obvious, the closer they get to being able to do what we do here, on GAW, without thinking. More and more people are waking up. When we are all informed, we make being informed look as if it's just normal to be informed. When a mysterious certain critical mass senses that shift, a new normality emerges. It triggers the sea change, and all the sheep rush to be patriots. Unfortunately that's what we've been waiting for for years, true. But, IMHO, that's the answer to your question.