https://bisoncentral.com/press-release/july-is-national-bison-month/

As part of the celebration, consumers are encouraged to add this uniquely American, delicious, humanely-raised, supremely healthy protein to their regular diets.

The American Bison, whose population once exceeded 30 million animals, was decimated to near extinction in the late 19th century through hunting, slaughter, and western-introduced disease. However, the bison has made a tremendous comeback and now numbers over 400,000 head across the continent. This comeback is due to a unique collaboration among American farmers and ranchers, Native American tribes, and conservation groups, all working to restore the species to its native landscape of North America. This collaboration also made the American bison the first-ever National Mammal of the United States in 2016.