It's a financial move. People will engage, repost, and discuss on GAW and elsewhere because of this choice of headlines. In that way it's a financially sound decision. If only we anons as a whole could understand the way this works, and then not forget it 5 seconds later when an emotionally charged headline engages the part of the brain that works mostly by bypassing the smarter part of our brain to be properly engaged, it would be a level up in being Awakened.

Because all of that outrage energy gets rendered impotent when wasted on a click.