The revenue dollars are interesting and the relative costs of production and marketing are important, but the key measure here is societal impact. SOF is having an outsized impact on people's awareness. Is Indiana Jones having a societal impact? At all? Of course not - it's mere fluff and entertainment. Nothing wrong with entertainment, but nothing impactful either.
The revenue dollars are interesting and the relative costs of production and marketing are important, but the key measure here is societal impact. SOF is having an outsized impact on people's awareness. Is Indiana Jones having a societal impact? At all? Of course not - it's mere fluff and entertainment. Nothing wrong with entertainment, but nothing impactful either.