To put it bluntly, there are no sacred cows in the "go woke go broke" movement. So I'm supposed to believe the deep state's plan is to " have us not identify with any symbols of American nationalism" Yeah, right. By having woke companies FAFO is the epitome of American nationalism. As you put it: Not sure why it's so hard to see.
I think OP is seeing the dark side of ruining an American Business that has gone off the rails. It is not the fault of the factory brewers or the truckdrivers who have lost their jobs. And, I do not think that the American beer-drinker WANTS to ruin an American Business, as long as they play by the rules. And yes, beer is such a ubiquitous product, that the rules are written by the consumer.
Those rules are common sense: providing beer is a service industry. It should not be the business of propaganda.
What that now-failing business needs to do, however, is fire the entire executive management who decided to go woke to actually create a policy pretending that tranny workers are the new norm.
The actual workers on the front line, and their customers, are certainly not woke - and the decision makers did not survey this. At this point, the business will have to re-brand as well, if they want to keep a stake in the lucrative beer business. No-one will believe anything they say with the old brand, because the executive has broken trust in that brand. So, too bad, not sorry.
Market research also needs to be revitalized. The main demographic is the working man - what does that mean? It means no-nonsense advertising - a simple logo with some attractive colors. Stick to the lane.
To much a lesser extent, there is a consideration for the advertising to university fraternities, and clubs, who buy kegs and wear hats to joyfully spread brand awareness. (not trannies, who would not dare enter such establishments). Again, stick to the lane.
A service-providing business must never forget the two most important stakeholders: The workers in their factories and delivery chains, and the customers who buy their product.
Fire the entire marketing department, or at least the management in there.
Beer companies are not there to 'shape the narrative'. Sorry. not sorry.
To put it bluntly, there are no sacred cows in the "go woke go broke" movement. So I'm supposed to believe the deep state's plan is to " have us not identify with any symbols of American nationalism" Yeah, right. By having woke companies FAFO is the epitome of American nationalism. As you put it: Not sure why it's so hard to see.
I think OP is seeing the dark side of ruining an American Business that has gone off the rails. It is not the fault of the factory brewers or the truckdrivers who have lost their jobs. And, I do not think that the American beer-drinker WANTS to ruin an American Business, as long as they play by the rules. And yes, beer is such a ubiquitous product, that the rules are written by the consumer.
Those rules are common sense: providing beer is a service industry. It should not be the business of propaganda.
What that now-failing business needs to do, however, is fire the entire executive management who decided to go woke to actually create a policy pretending that tranny workers are the new norm.
The actual workers on the front line, and their customers, are certainly not woke - and the decision makers did not survey this. At this point, the business will have to re-brand as well, if they want to keep a stake in the lucrative beer business. No-one will believe anything they say with the old brand, because the executive has broken trust in that brand. So, too bad, not sorry.
Market research also needs to be revitalized. The main demographic is the working man - what does that mean? It means no-nonsense advertising - a simple logo with some attractive colors. Stick to the lane.
To much a lesser extent, there is a consideration for the advertising to university fraternities, and clubs, who buy kegs and wear hats to joyfully spread brand awareness. (not trannies, who would not dare enter such establishments). Again, stick to the lane.
A service-providing business must never forget the two most important stakeholders: The workers in their factories and delivery chains, and the customers who buy their product.
Fire the entire marketing department, or at least the management in there.
Beer companies are not there to 'shape the narrative'. Sorry. not sorry.